Dear Billy, I love this toothpaste! I like all the natural ingredients in it for one thing and have been looking for a good toothpaste without fluoride. The taste is very good! I'm used to having baking soda in my toothpaste which this has, but the mintiness is very good, just the right flavor! I have been using it for about a week now. My teeth seem to look whiter or something I've noticed since I've been using it, more "glowing" is the only way I can think to describe it. It seems to clean better than any other toothpaste I have used in the past.
North Omstead, Ohio